Achieve a Smooth Presentation Style – 5 Techniques For Effective Presenters

In any good presentation you should be prepared to move from one of your main presentation points to another smoothly and neatly. And there’s the challenge. Your audience doesn’t have the benefit of headings, sub-headings or paragraphs to guide them. Their understanding of your presentation has to be guided by you with clear organization and speech. Without well-delivered transitions from one part of your speech to another, your presentation will appear jumpy at best, or disorganized at worst. To help you, there are five simple techniques that you can use.

  1. Pauses. These are the fundamental punctuation marks of your presentation. Short pauses, medium pauses and long pauses equate to commas, periods (full stops), and paragraphs. When you use them well your audience understands the transition from one point to another.
  2. Emphasis. When you emphasize a word or a sentence you signal a transition from one part of your presentation to another; from one point to its successor.
  3. Lists. A listing of a few points can be a most effective way to move from one section of your presentation to another. You can outline the list briefly and then you can address each of the list points in turn. Each section is neatly partitioned by its place in the list. Do remember to take care, though, with PowerPoint bullet lists — they should not be used too liberally.
  4. Repetition. When you repeat a word or a sentence you add emphasis to its position in your speech. You signal its importance for your audience and you manage the progression from one point to the other.
  5. Questions. You should try to use a rhetorical question to mark a transition in your presentation. You might begin your presentation with a brief outline of your subject or its context. And you might then follow with a rhetorical question or questions that get to the critical substance that you want to address. Your answers to your own questions add up to the main points of your presentation.

When you focus on the key transition from one section of your presentation to the next you can achieve a smooth delivery style. Your audience will appreciate the effort that you take in marking out the important points, signposting your argument and signaling the key stages.

PREPARE Presentation System

Every communication with another person is a presentation. We have been giving presentations all our lives. We start off with only a few presentation tools. As babies, we cry, laugh, gurgle, make faces − but, we get our point across. As we age we add language, knowledge and reasoning. Our presentations become more important as our lives become more complex. Remember how many factors you had to consider the first time you convinced your parents to loan you their car to go out with friends on a Saturday night? No doubt, you prepared thoroughly for this presentation because you really wanted it to work.

The greater the importance and complexity of the presentation, the more thoroughly you need to plan.

If you are going to chat over lunch with a friend, you don’t need to prepare your “presentation” at all, of course. If you are going in front of a potential customer to sell them on what your organization has to offer, you must invest considerable time to make your presentation flawless.

The PREPARE Presentation System is a useful guide whenever your presentation requires elements of planning. The PREPARE steps are applicable to one-to-one, small and large group presentations alike. You may use only some steps for less formal presentations, all steps for the more formal. It is a checklist to help you make sure you will give confident presentations that have the impact you intend.

PREPARE Your Purpose: Audiences are not generic. They can vary widely in terms of information they already know, what they think of you, how they currently operate. Analyze your audience to make sure you are not telling them what they already understand or missing something they need.

Who is your audience? Consider the demographics of your audience. Age, gender, cultural influences, type of business, etc. can make a difference in how your audience receives your presentation.

What is your offer? What are the needs of this audience and what are you offering? Be specific − this is the core that focuses your content.

What do you want your audience to know, think, feel, and do? Address each aspect specifically. You may want your audience to understand the technology you offer. You may also want them to feel excited about and buy a new product. This defines your ideal outcome.

What do they already know, think, feel, and do? This includes identifying any preconceived ideas, skepticism or hidden agendas. This step helps prevent being surprised by your audience.

PREPARE your Persuasion Points: Based on your Purpose, how will you influence them to respond in the way you want?

What information do they need? A common mistake is to overwhelm by giving too much information. What are the most relevant facts, figures, trends, etc. that will give the audience the knowledge they need to understand what you can do for them?

What are the benefits? How will their investment help them be more successful? The audience needs to know what is in it for them.

What examples? Give the audience a clear picture of how others have used and benefited from your offer.

What will the audience lose if they do not choose your offer? Remember the “Got Milk?” ads? You don’t want to be stuck with a dry cookie in your mouth and OH, NO! NO MILK! You NEED that milk! Will your audience be less competitive without your offer? Lose money in the long run? Why do they NEED your offer?

PREPARE Your Presence: Dale Carnegie said “People buy people.” You are the face of your company, product and service to the audience.

Are your visuals easy on the eye and uncluttered? Your visuals should be easily readable from the back of the room. Limit each slide or flipchart page to a few bullets, particularly if you are displaying numbers. Bright colors should be used sparingly and only as highlights. There should be minimal and subtle movement of screens, bullets and objects in PowerPoint presentations. All pictures should be relevant to the topic.

When do you want the audience to focus on the visuals? When do you want your audience to focus on you? When you want the audience to look at your visual, step to the side of it. When you want them to look at you, place yourself front and center, and make eye contact with the audience. If possible, turn off the visual when you want attention on you.

Do your handouts match your visuals? This is particularly useful if your technological tools fail!

Is there space on handouts for note-taking? We process information better when we can put it in our own words. We also learn more as we use more of our senses. Make it easy for the audience to see, hear and write.

Is your body language relaxed and non-distracting? 50% of what we communicate is through body language. Look natural.

Is your tone enthusiastic and engaging? Tone conveys 30% of our message. If you do not sound excited about your offer, no one else will be.

Are your words clear and compelling? Since words only convey 20% of the message, make sure you choose them carefully for maximum impact.

PREPARE Through Practice: Know what your presentation sounds and looks like before you are in front of your audience. Find practice partners who will critique your presentation objectively.

Does your timing allow for your presentation and audience interaction? As with any well-planned meeting, a presentation should begin and end on time.

Will you use notes? Notes that list your key points and indicate timing will keep you on track.

Do your practice partners hear your messages in the way you intend? If there is a chance for the audience to misunderstand, they will. This is a make or break factor.

My next Ezine article will give simple tips to organize your presentation.

Does Your Network Marketing Opportunity Presentation Suck? Use This Technique, Get Results in 60 Sec

Do you feel that even with your best Network Marketing Opportunity Presentation people just don’t join your organization? I know how you feel – I spent years experimenting & not getting anywhere. So I fully appreciate your frustration.

But I have a SECRET…and this is what happens: With this SECRET I can now give the very best presentation of my Network Marketing Opportunity every time, and so can you. AND get this – 100% of your prospects that hear or see your presentation will make a decision within 60 seconds! So this is good news for networkers like us who want to see results and don’t want to waste time.

Now I want you to think about this – does your presentation go into great detail about the product, services, compensation plan and what the CEO likes for breakfast? Am I right? Typically, networkers feel that all this info is necessary if the prospect is to make a decision. And I understand that feeling – but it just doesn’t work! So instead let’s use this powerful presentation technique that you can deliver in 60 seconds or less.

The SECRET is to….Tell your prospect exactly what they need to know.

They need to know:

  1. What type of business it is?
  2. How much money they can make?
  3. And what is it that they have to do to earn that money?

WARNING: Neglect any of the above or take longer than 60 seconds and you’ll blow it!

Here’s the pay-off, I promise you that if you use this technique in your Network Marketing Opportunity Presentation you will recruit more members. And do you know why? When they see how easy it is to do, they will be reassured that they can do it too!